Insomnia Cookies Collabed With Sour Patch Kids And Instagram Is Unsure

Every year, Insomnia Cookies hosts what it calls its “PJ Party,” a day when customers can wear pajamas to the store and get a free cookie in return (via Triangle on the Cheap). This year the party falls on Tuesday, September 20 and to sweeten the deal, Insomnia is debuting a new flavor — but some customers have already soured on the combination. The cookie chain’s new flavor is the Deluxe Filled Ft. Sour Patch Kids cookie; a sugar cookie filled with a “gooey raspberry Sour Patch Kids center topped with Sour Patch Kids Bitz” that will be available from September 20 to 25 (per Instagram).

Some Instagram users were excited about the cookie reveal. “I need,” shared one hungry commenter, while another person said, “I’m not sure how far they deliver but that would be awesome!” And hey, candy and cookies isn’t anything new. Take this recipe for M&Ms cookies, for instance. However, not everyone is sold on the collab. “The cookie nobody asked for,” shared one cynic. “Now y’all just making anything,” replied another person. It seems like customers’ response to Insomnia’s Sour Patch Kids cookie is just like the flavor itself — sweet and sour.