Another digital art NFT platform is coming to Samsung’s smart TVs

Samsung smart TVs will soon offer a new way for customers to buy, store and view NFTs (non-fungible tokens). Digital art platform ArtToken is reportedly coming to Samsung smart TVs as a dedicated app.

The ArtToken NFT TV app was developed “on Samsung’s expanded SmartThings platform […].” according to ArtToken CEO Hong Ji-sook (via Korea Herald). The app was showcased at IFA 2022 in Berlin for a few days, but it’s unclear when it will be available for download. In any case, the platform can display the user’s NFT art collection on Samsung smart TVs, although details about which smart TV models support the platform are unknown.

Not the first Samsung partnership with NFT platforms

It is worth noting that this is not the first time that NFTs and Samsung smart TVs have come together. Earlier this year, Nifty Gateway announced the integration of its NFT platform with Samsung’s 2022 QLED and Neo QLED premium TVs. The company also launched a standalone app for The Frame and Samsung’s MicroLED TVs.

ArtToken’s NFT platform may become available for the same Samsung TV models as the Nifty Gateway. NFT fans already have access to thousands of digital artworks and collectibles through Samsung smart TVs, but more options can’t hurt. According to a Samsung official quoted by the Korean media, “The best way to show the technological superiority of a TV is to express natural landscapes or works of art realistically digitally.”

Samsung’s smart TV is now becoming more than just a portal to your favorite shows and movies. The company released Gaming Hub for 2022 smart TVs earlier this year, enabling cloud gaming for almost everyone, and Samsung’s lifestyle TVs can tap into a rich collection of artwork via the Art Store.