Mashed’s Exclusive Survey Reveals The Most Iconic Product Placement In A Show Or Movie

Another nostalgic movie was chosen by 14.52% of Mashed respondents for its product placement: the Pepsi moment from “Wayne’s World” (Via YouTube). The scene is part of a string of intentionally-ironic product spotlights, as Mike Myer’s Wayne refuses to sell out for sponsors (while smirkingly eating Pizza Hut pizza and Doritos). It’s not just ’80s and ’90s movies that stick in peoples’ memories though: 19.03% of those polled chose a moment from Netflix’s “Stranger Things.” No, not Eleven’s love of Eggo Waffles; Lucas’ campy enjoyment of New Coke got the nod. (Via YouTube). Coca-Cola’s attempt to revamp its star soda is considered one of the biggest marketing fails of all time, making Lucas’ earnest defense of New Coke especially ridiculous.

It was clear from the feedback to Mashed’s poll that one product placement scene reigns supreme, even 40 years after its debut. A whopping 46.41% of those polled chose “E.T. the Extraterrestrial” as having the most iconic product placement, and that product is, of course, Reese’s Pieces. The movie was a blockbuster when it opened in 1982. So not surprisingly, after watching Elliott share those little peanut butter treats with E.T., viewers raced to the candy aisle – and sales for Reese’s Pieces shot up 65%.

The poll results drive home the fact that these movie/product scenes hold a lot of memories … and make a whole lot of money.