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Whitewashing, whether through the use of makeup or photo editing, has long been a problem in the K-Pop industry, and unfortunately, it doesn’t seem to be changing any time soon.
The beauty standards for K-Pop idols have been quite strict for a long time, and even though many idols don’t fit the “standards” and go on to have successful careers, the pressure can still weigh heavily on them.
Idols with naturally darker skin have dealt with a lot of issues over the years, from being teased by their fellow members and other idols and the public to being forced to wear makeup that is way too light for them. Whitewashed images of K-Pop idols, even those with already quite pale skin, are still very prevalent in the industry.
Recently on Reddit a post was made discussing the recent poor choice of foundation used on the young members of Kep1er. Considering that many of them are still in their teens, the possible consequences that money laundering can have on their mental health are even more disturbing.
With the title “Makeup in kpop is just insulting at this point”the post talks about a video taken by the Kep1er members during their recent time at KCON LABORATORY. Xiaoting is especially brought up because of the “geisha-like” look she has in the video due to how light her foundation is.
Makeup in kpop is just insulting at this point. from kpopthoughts
Here’s the video in question, linked to the same timestamp in the Reddit post.
The comments on the post are largely consistent with the original poster and also bring up other common instances of whitewashing of other K-Pop idols.
Others mention that the “mismatched” foundation choice is not a coincidence, but rather a choice made by the idols’ stylists due to South Korea’s beauty standards.
Unfortunately, this doesn’t seem to be a trend that is going away anytime soon, but hopefully the more it is addressed, the more likely changes will be made!
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