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As the old saying goes, pobody’s nerfect. Of course, while accidentally (or intentionally) switching the first letter on a pair of words is almost aggressively benign, not all errors can be chalked up as victimless — for example, discovering glass inside a beer bottle. Unfortunately, this was the case for Boston Beer Company in 2008, when it was forced to recall several batches of Samuel Adams beer bottles that contained small shards of glass (via Boston Herald).
It’s fair to say the glass incident was a deadly serious affair, though entirely condemning the craft-brewing giant may be a bit harsh given its swift response to what it said were defective bottles from a glass company (via Boston Herald). Boston Beer Company didn’t sit idly by, and, by all accounts, no one appeared to have been injured in any capacity. In addition, the company noted it was “disappointed and disturbed by this development,” according to a statement released by founder Jim Koch (via Boston.com), who also declared the company “didn’t live up to our drinkers’ expectations” with the incident.
When someone makes a mistake, we’re usually quick to forgive. Though giving Boston Beer Company a total pass for its 2008 recall may be too lenient, it seems safe to say the company satisfactorily rectified the situation — while learning from the mistake in the process.
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