Instagram Is Collectively Screaming At Dunkin’s ‘Rejected’ Billboards

Instagram couldn’t stop laughing after Dunkin’ posted about its ‘rejected’ billboards, all of which were based on Gen Z slang. The post, captioned, “Rejected but never forgotten,” includes four hilarious billboard designs. These read, “This cold brew slaps,” “Breakfast that’s bussin’,” “Highkey, best iced coffee,” and “Strawberry frosted donuts? Say less.”

Needless to say, all of the billboards are awesome, and fans were upset that they were rejected. One person asked, “How could you turn down ‘this cold brew slaps’?” while another wrote, “They should use every single one of these.”

However, a few people had critiques for Dunkin’ and its future billboards. Someone explained in the comments, “Music slaps, not food. Food smacks.” Others said that the slang was not Gen Z’s creation, but rather that of Millennials or African American Vernacular English (AAVE). Regardless of where credit is due, these ‘rejected’ billboards probably got a lot of people thinking about Dunkin’s donuts and coffee drinks.