Google potato chips are back for the Pixel 7 in Japan

As it did last year, Google Japan is hyping the Pixel 7 and 7 Pro with potato chips that highlight this generation’s color options.

Those in Japan can enter a lottery to win one of 2,000 boxes — not bags — of potato chips. The packaging even features the Pixel 7’s new design for the camera bar with a pill and circle, or just the former. You have until Friday 23 September to sign up.

There are four variants corresponding to the colors available, starting with “Snow Cheese” and “Obsidian Pepper”, which are offered across both phone sizes. Meanwhile, we have the Pixel 7 Pro’s “Hazel Onion” green with gold camera bar and “Salty Lemon[grass]” for the Pixel 7. (We have a lot of questions about how the latter two taste.)

By comparison, the Pixel 6 had the various case designs, but only one flavor: “Googley Salty Flavor.” The landing page highlights the Tensor G2, and Google highlights image and video quality.

Google says these potato chips are meant to be shared with friends and family ahead of the Pixel 7 launch this fall, but they should definitely be treated as a collector’s item that we wish was available worldwide.

It comes as Japan (and other Asia-Pacific countries) just wrapped up a Google Store weekend sale that came with an exclusive phone case.

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