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While the English in Cazoo have just put an end to their activities on the European continent, the main sponsor of the Open de France (September 22-25) casts a veil of uncertainty over the oldest golf tournament in continental Europe.
More bad news faces the DP World Tour from Wentworth following the death of Queen Elizabeth II on Thursday.
Cazoo, situation
The biggest tournament on the European professional circuit ends on Sunday in 54 holes, an obligation dictated by the organization of the funeral of Queen Elizabeth II.
This smaller day has an impact on the tournament budget and the returns expected by the sponsors, especially the biggest ones – BMW and Rolex – for whom the repeated reproduction of their image is an absolute rule.
The millions they thus inject into golf, but also into other sports, are becoming banal, there are so many of them. Getting people to talk about you at length has a cost that some people don’t care about, it seems, as their oil well is bottomless.
Moreover, we say to ourselves “and why not us”, and here are new boxes that multiply with ideas that can be very good at least on paper and in a universal way. On paper, it’s always good, and the “Business Plan” will catch the banker’s interest.
We know plenty of people who have had eyes bigger than their stomachs and break their necks. But when they drag other organizations into the debacle, it’s just too much! This is the case with Cazoo, an English brand that sells used cars.
She clings to the sport, rescues football clubs in need, decides to export her science and lands on the European continent, where she finds OM shirts, among other things, to better expose her brand. At the same time, the French Open is fighting and Zorro-Cazoo arrives.
Phew! And the tournament returns to its National Golf in two weeks. Or should we say “must” find? The information has been circulating in the hallways for a short time. As Cazoo’s situation is catastrophic, it stops all activity in the European space, of which France and its national open are a part.
Given the cavalier way of getting off, you need to quickly re-read the contracts that bind this sponsor to the European Tour Group. Asked about this, Scott Crocket (Director of Media Communications) remains evasive. “The information falls to the worst, the grief that we know disturbs the “further informed” necessary”.
Good, but September 22nd is already tomorrow. How do you replace such a failing sponsor and his millions? “The topic is only debatable at the beginning of the week. And who tells us that Cazoo will not be in Guyancourt? In any case, we will not fail this tournament.
It is the French Open after all! It is desirable, but the French golf almanac leaves us in a cloud when it reminds us of the abrupt disappearance of a Chinese sponsor, or of the millions of Rolex series that went hand in hand and celebrated a long faithful friendship. .
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